Senior Vice President of Marketing Projects

Senior Vice President of Marketing ProjectsJob Overview

The Senior Vice President of Marketing Projects will lead the organization's strategic marketing initiatives, integrated campaign development, and enterprise-wide marketing project execution. This executive role is responsible for translating business priorities into coordinated marketing programs, strengthening brand positioning, and delivering measurable business results across multiple channels.

Working closely with the CEO, executive leadership, sales, product management, and marketing teams, you will oversee complex marketing projects, manage resources and budgets, and ensure that creative development, campaign execution, and performance analysis align with organizational objectives.

This position requires extensive experience in marketing leadership, strategic project management, integrated campaign execution, and team development, along with strong financial management and analytical capabilities.

Duties and Responsibilities

• Develop and oversee marketing project strategies, managing initiatives from initial planning and resource allocation through campaign launch, performance reporting, and optimization.
• Lead marketing, advertising, and public relations teams while establishing project priorities, performance objectives, and accountability standards.
• Direct multichannel marketing initiatives, including B2B marketing, content marketing, demand generation, email marketing, social media marketing, print advertising, and performance marketing.
• Oversee marketing campaign management, creative development, advertising sales, and digital advertising initiatives.
• Guide social media advertising campaigns, Facebook Advertising, Google Ads, and other digital promotional activities.
• Collaborate with sales, product management, and executive leadership to align marketing projects with business priorities and customer needs.
• Manage marketing budgets, project schedules, resource allocation, vendor relationships, and cross-functional deliverables.
• Utilize Google Analytics, web analytics reporting, market research, and campaign performance metrics to support data-driven decision-making.
• Establish key performance indicators (KPIs), evaluate campaign effectiveness, and identify opportunities to improve marketing return on investment (ROI).
• Oversee content development, copywriting, graphic design, and brand communications across marketing channels.
• Lead, mentor, and develop high-performing marketing project teams while promoting collaboration, innovation, and operational efficiency.
• Present project progress, budget performance, campaign results, and strategic recommendations to executive leadership.

Skills and QualificationsEssential Qualifications

• Minimum of 15 years of progressive experience in marketing management, marketing project management, integrated marketing, or related fields, including substantial senior leadership or executive management experience.
• Demonstrated experience leading marketing teams, managing complex marketing programs, and overseeing enterprise-level campaign initiatives.
• Strong expertise in marketing strategy, marketing campaign management, project management, budgeting, and cross-functional collaboration.
• Extensive knowledge of digital marketing, B2B marketing, content marketing, social media marketing, search engine optimization (SEO), and demand generation.
• Proven ability to manage marketing resources, coordinate project timelines, and deliver measurable campaign results.
• Excellent strategic planning, analytical, communication, and executive leadership skills.

Preferred Qualifications

• Experience with marketing automation platforms, implementation of marketing automation tools, CRM systems, and e-commerce marketing.
• Familiarity with Adobe Creative Suite, graphic design, WordPress, and HTML (HyperText Markup Language).
• Experience with Google Analytics, Google Ads, Facebook Advertising, and print advertising.
• Strong understanding of web analytics reporting, marketing research, and campaign performance measurement.
• Experience partnering with sales and product management teams to coordinate marketing priorities and business growth initiatives.
• Excellent research, organizational, presentation, and problem-solving capabilities.

Pay: $258,000.00 - $308,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance
• Work from home stipend

Work Location: Remote