TerraCycle
Vice President of Marketing
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Job Description
Job Summary
As Vice President of Marketing, you’ll set the direction for marketing strategy and lead programs that build brand awareness, generate demand, and support business growth. You’ll connect customer research, creative work, digital channels, and performance insights into focused campaigns. Your impact: By aligning marketing investment with customer needs and business priorities, you help sales teams engage prospects and customers find relevant solutions.
Responsibilities
- Lead marketing management and team leadership across marketing, advertising, or public relations functions; set priorities and guide team performance.
- Plan and manage multichannel marketing, B2B marketing, demand generation, performance marketing, and marketing campaign management.
- Oversee content marketing, content writing, SEO, email marketing, social media marketing, social media advertising campaigns, and print advertising.
- Direct advertising sales and digital advertising, including Facebook Advertising and Google AdWords; guide marketing automation tools and CRM system use.
- Use Google Analytics, web analytics reporting, research, and data-driven decision making to assess results; manage budgets, projects, and cross-functional collaboration.
Experience
- Experience leading marketing teams and developing marketing strategy, with demonstrated strength in digital marketing and campaign execution.
- Proficiency with marketing automation, CRM systems, analytics, and reporting tools; ability to translate findings into clear recommendations.
- Familiarity with Adobe Creative Suite, graphic design, product management, and marketing project management.
- Strong communication, content writing, budgeting, and collaboration skills; able to balance strategic planning with hands-on execution.
- Experience with SEO, social media advertising, email marketing, advertising sales, and paid search is valuable.
Pay: $95,100.00 - $115,000.00 per year
Benefits
- 401(k)
- 401(k) matching
- 403(b)
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Relocation assistance
- Tuition reimbursement
- Vision insurance
- Work from home stipend
Work Location: Remote
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