Vice President of Marketing

Overview

As Vice President of Marketing, you’ll set marketing direction and turn business priorities into clear, coordinated programs. You’ll lead teams across brand, digital, content, and demand generation, using research and performance insights to guide decisions. This role calls for strategic leadership, hands-on collaboration, and the ability to manage budgets and projects across channels.

Responsibilities

• Set marketing strategy and oversee campaign planning, execution, and evaluation across digital, social, email, and print.
• Lead marketing, advertising, or public relations teams; align priorities with product, sales, and other cross-functional partners.
• Direct content marketing, search engine optimization (SEO), social media marketing, advertising sales, and demand generation.
• Guide marketing automation and customer relationship management (CRM) system implementation and use.
• Your impact: Connect audience insights and campaign performance to relevant marketing, helping sales teams engage prospective customers.

Skills

• Essential: Marketing management, team leadership, B2B marketing, multichannel and digital marketing, campaign and project management, budgeting, research, analytics, data-driven decision making, and cross-functional collaboration.
• Essential: Content writing, web analytics reporting, email marketing, performance marketing, social media advertising campaigns, and proficiency with CRM systems and marketing automation tools.
• Preferred: Google Analytics, Google AdWords, Facebook Advertising, Adobe Creative Suite, graphic design, and print advertising experience.
• Preferred: Familiarity with product management and advertising sales.

Pay: $133,000.00 - $161,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health savings account
• Life insurance
• Parental leave
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Remote