Senior Director, Product & AI Enablement

### About the Role

Ignite Visibility is building an AI-powered future for digital marketing, combining deep human expertise with AI-enabled products, platforms, and workflows that help clients grow faster and operate smarter.

We are seeking a Senior Director, Product & AI Enablement to help turn that vision into measurable business impact. This leader will be responsible for driving adoption of Ignite’s product and AI capabilities across the company and helping accelerate client adoption of Rallio AI, our client-facing AI platform and product ecosystem.

This is a highly cross-functional role that will work closely with executive leadership, Product, Client Services, Sales, Marketing, Operations, People & Culture, and functional department leaders. The right candidate will be both strategic and hands-on, able to define an AI enablement model, establish governance, build adoption programs, support client-facing conversations, and translate emerging use cases into practical business outcomes.

The role is expected to be approximately 70% internally focused and 30% client-facing.

Internally, this person will help operationalize product and AI adoption across priority workflows by partnering with functional leaders, Product, Marketing, People & Culture, Client Services, and Operations to drive enablement, governance, training, and measurable usage.

Externally, this person will support client-facing teams in communicating and driving adoption of Rallio AI and Ignite’s broader AI-powered solutions. They will also help establish structured feedback loops, including a client advisory board, to inform product direction, client growth, value realization, and future innovation.

What You’ll Do

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### Lead Product & AI Enablement Across the Business

• Build and operationalize a company-wide AI enablement model that helps teams understand, adopt, and apply AI in practical ways.
• Partner with department head