Remote Director, CRM - Zales & Banter

We have many opportunities available on our other career site pages. Click here to link to our careers page!

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Director, CRM – Style Brands, will work closely with the other CRM Brand Family Directors to share learnings and best practices. Via the CRM Manager direct reports, you will oversee the end-to-end planning and deployment of Brand campaigns, advocate for best practices, digest Brand Marketing priorities into efficient CRM communications, and measure success.

1. Lead CRM for Zales, Zales Outlet, and Banter. Develop the strategy to drive value and deepen engagement across customer foundational, triggered, and macro-segmented emails and SMS. Ensure that the plans are aligned with the brands’ and company's overall marketing goals and objectives.

30%

2. Collaborate with managers to develop marketing campaigns and ensure channel delivery plans, execution, and measurement and reporting. Provide ongoing guidance on the best strategies and messaging to engage the target audience.

30%

3. Use insights to inform broader marketing strategies, product enhancements, and other related initiatives. Work closely with brand teams