Fractional VP of Marketing & Enterprise Growth — Healthcare / Medicaid

CareBridge Technologies

Location: Remote — United States Job Type: Fractional / Contract Expected Commitment: Approximately 10–15 hours per week

Compensation

$4,000–$7,500 per month, based on experience, healthcare relationships and expected time commitment. Potential additional performance-based compensation may be available for defined enterprise business-development outcomes.

About CareBridge

CareBridge Technologies has developed a participant-engagement platform for complex healthcare and government-service journeys.

Healthcare organizations may have sophisticated EHRs, CRMs, referral platforms and case-management systems, while the participant or family is still left navigating phone calls, documents, screenings, assessments, appointments and next steps across multiple organizations.

CareBridge is designed to extend the enterprise workflow into the participant’s hands.

Through a connected mobile experience, participants and families can receive status updates, education, reminders, required actions and communication throughout their journey.

We are preparing for national enterprise expansion and are seeking a senior fractional executive to help lead our enterprise positioning, marketing strategy, strategic partnerships and market development.

This Is Not a Traditional Fractional CMO Position

We are not primarily looking for someone to manage SEO, paid advertising, social media or consumer lead generation.

We need a healthcare executive who understands complex healthcare workflows and can translate that understanding into enterprise opportunities and strategic partnerships.

The right person should be equally comfortable discussing CareBridge with a Medicaid consultant, MCO executive, health-system leader, national home-care organization or healthcare technology company.

Our National Target Markets

Medicaid / HCBS / LTSS

Medicaid organizations, MCOs, AAAs/ADRCs, waiver administrators, case-management organizations and related entities.

Hospitals / Care Transitions

Hospitals, health systems, discharge/case-management departments and care-transition ecosystems.

Large Home-Based Care & Post-Acute Providers

Home care, home health, hospice, palliative care, PACE and large HCBS organizations seeking better client acquisition, conversion and continued participant/family engagement.

Medicare / Value-Based / Complex Care

Medicare Advantage, ACOs, population-health organizations, risk-bearing provider groups and complex-care programs.

Community & Social-Service Navigation

Organizations coordinating community healthcare, disability, senior, transportation, nutrition and other support services.

Key Responsibilities

• Lead and refine CareBridge’s national enterprise go-to-market strategy.
• Develop differentiated positioning and messaging for each target vertical.
• Build relationships with senior healthcare decision-makers.
• Build and activate a national network of healthcare consulting firms that can introduce or incorporate CareBridge into existing client engagements.
• Identify strategic integration and distribution relationships within the healthcare technology ecosystem.
• Personally participate in executive outreach, discovery meetings and partnership development.
• Identify workflow problems where participant engagement breaks down and translate them into CareBridge use cases.
• Develop pilot opportunities with measurable objectives.
• Help structure enterprise pricing and partnership strategies with CareBridge leadership.
• Direct the development of enterprise presentations, case studies, LinkedIn thought leadership and executive outreach.
• Coordinate internal and contracted marketing resources supporting enterprise growth.
• Develop a measurable enterprise pipeline and repeatable national go-to-market model.

Ideal Background

We are looking for approximately 7+ years of relevant healthcare experience, preferably including senior responsibility for enterprise growth, strategy, partnerships, product marketing, business development or market development.

Highly relevant experience includes

• Medicaid / HCBS / LTSS
• Medicaid managed care / MCOs
• Healthcare enterprise technology
• EVV or home-care technology
• Hospitals and care transitions
• Home health, home care, hospice or post-acute care
• Medicare Advantage
• Value-based care / ACOs
• Population health
• Healthcare consulting
• Healthcare strategic partnerships

Experience working at or with Medicaid health plans, state programs, HCBS technology companies, health systems, healthcare consulting firms, national home-based-care organizations or enterprise healthcare technology companies is particularly valuable.

Existing relationships in these markets are a significant advantage.

This is a hands-on fractional executive position. The successful candidate will personally help originate relationships, participate in discovery conversations and advance enterprise opportunities.

Compensation

Fractional Retainer: $4,000–$7,500 per month

Expected initial commitment is approximately 10–15 hours per week.

Final compensation will depend on relevant healthcare experience, existing enterprise relationships, expected commitment and demonstrated ability to develop strategic healthcare opportunities.

A separately structured performance component may also be considered for defined enterprise business-development outcomes.

Learn More Before Applying

CareBridge Technologies

https://carebridgetech.it

CareBridge Enterprise Overview Video

https://drive.google.com/drive/folders/1HYVgXtfzh12GJMJvztIN5DOY9Motlnfm

Our consumer-facing implementation, GoMedAid™, demonstrates one application of the CareBridge participant-engagement model within complex healthcare and Medicaid home-care journeys:

GoMedAid

https://gomedaid.com

Candidates are strongly encouraged to review the CareBridge website and enterprise overview before completing the screening questions.

Job Types: Part-time, Contract

Pay: $4,000.00 - $7,500.00 per month

Benefits

* Flexible schedule

Application Question(s)

• How many years of direct professional experience do you have in healthcare enterprise growth, partnerships, strategy, product marketing or business development?
• Which of the following areas have you worked in directly? Select all that apply: Medicaid; HCBS/LTSS; Medicaid MCOs; Hospitals/Health Systems; Care Transitions/Post-Acute; Home Care/Home Health/Hospice; Healthcare Technology; Medicare Advantage; Value-Based Care/ACOs; Population Health; Healthcare Consulting; None of the above
• Have you personally developed enterprise relationships with health plans/MCOs, Medicaid organizations, health systems, national healthcare providers, consulting firms or healthcare technology companies?
• Have you personally sold, positioned, partnered or helped implement an enterprise healthcare technology or service with executive-level decision-makers?
• Briefly describe one enterprise healthcare relationship or partnership that you personally originated or materially helped develop. Who was the customer/partner type, what was your role, and what was the outcome?
• After reviewing the CareBridge website and enterprise overview, where do you see the strongest initial enterprise use case for CareBridge, and what type of organization would you approach first? Why?
• This is a hands-on fractional position requiring you to personally conduct executive outreach, develop consulting/channel relationships, participate in discovery calls and advance enterprise opportunities. Are you comfortable personally performing these activities?
• This is a remote fractional/contract engagement of approximately 10–15 hours per week with an anticipated monthly retainer of $4,000–$7,500. Does this structure and compensation range meet your expectations?

Work Location: Remote