Director of Product, Media Plan Management

About Guideline

Guideline is a global provider of ad intelligence and media plan management technology, powering the strategy, planning, and management of advertising buying and selling for the world’s leading enterprises. Our solutions deliver the industry’s most comprehensive and timely insights, enabling publishers, agencies, brands, investors, and consulting firms to optimize media performance and drive superior business outcomes.

Guideline’s proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries, providing the most complete and transparent view of the global advertising marketplace available today. In 2026 we are accelerating our investment in analytics and AI-powered solutions for the advertising and capital markets industries.

About the Role

Guideline is the leading provider of Media Plan Management solutions through Mediatools and Lumina. Today, the world's largest agencies manage billions of dollars in ad spend across fragmented systems, resulting in inconsistent taxonomies, manual reporting processes, and limited real-time visibility into media plans.

Reporting directly to the SVP of Media Plan Management, this role is responsible for defining and delivering the product capabilities that solve these challenges across both platforms. You will own the end-to-end media planning experience—including plans, flights, approvals, briefs, budgets, and related workflows ensuring a consistent, scalable experience in both Mediatools and Lumina.

Key Responsibilities

• Define how each core use case should work, and decide what has to be identical across our Media Plan Management solutions.
• Prioritize what ships, and when, for the core workflow areas: media plans, flights, approvals, briefs, and budgets, across platforms.
• Own the commercial outcome of these use cases: what's driving expansion, what's putting retention at risk, and where a new capability or pricing