Director of Merchandising

About Comfrt

Comfrt LLC is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem.

About the Role

Comfrt is expanding internationally, opening retail stores, and continuing to scale our e-commerce business. We are seeking a Director of Merchandising to lead our global merchandising strategy and bring analytical discipline, market intelligence, and omni-channel expertise to the business. This role sits at the intersection of product, analytics, and market insight.

As the Director of Merchandising, you are the chief analytical architect of our global product strategy. You translate complex market signals, consumer trends, and business performance into a cohesive roadmap that balances brand vision with commercial rigor. Serving as the primary strategic partner to Product Development, you provide the data-driven framework that guides innovation and shapes the product roadmap. You ensure that every product innovation translates into a disciplined, high-performing assortment that scales across markets.

This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.

Key Responsibilities

Global Merchandising Strategy

• Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets.
• Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences
• Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies.
• Define SKU architecture, segmentation, and depth across categories and channels.
• Build pricing frameworks