Director of Planning

About Us

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

About the Job

Comfrt is seeking a Director of Planning to lead financial planning and inventory strategy across our dynamic ecommerce and direct-to-consumer operations. This is a pivotal opportunity to shape how Comfrt optimizes its owned channels, bringing analytical rigor and strategic vision to drive sustainable growth, maximize customer lifetime value, and build a world-class planning organization.

Reporting to the VP of Planning, this leader will own comprehensive financial planning, inventory management, and demand forecasting across all DTC channels including Comfrt.com, mobile app, marketplaces and emerging ecommerce platforms. This individual will be equally comfortable building sophisticated top-down financial models as they are diving deep into customer data and channel-specific insights to drive revenue growth, optimize inventory productivity, and enhance profitability across our direct channels.

Responsibilities

• Lead strategic financial and operational planning across all DTC channels, including sales, margin, inventory, and cash flow, ensuring performance against company targets.
• Lead seasonal buy planning across product categories, from strategy and assortment development through execution, replenishment, and post-season analysis.
• Develop annual and multi-year strategic plans in partnership with the VP of Planning, aligning growth initiatives, profitability targets, brand strategy, and inventory efficiency.
• Manage the Open-to-Buy (OTB) budget and inventory investment strategy, providing guidance on seasonal buys, allocations, SKU rationalization, and inventory positioning.
• Build and maintain rolling 18–24