Director, GTM Strategy & Market Intelligence

Req ID#

416682

Remote, Any Location, US

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Job Description

About Us

Foundever® is the next-generation service leader reinventing customer experience (CX). Built on diverse and proven industry experience, we combine digital operations with a 150,000-strong, people-led workforce across +45 countries.

Each year we enable 3.3 billion conversations in +60 languages for more than 800 world-leading brands, helping them keep their brand promises in every moment that matters. AI-driven solutions integrated with deep human insight, power a unified experience ecosystem that delivers technology-enabled, people-led and insight-driven outcomes at scale. By blending human empathy with AI and automation, we simplify complexity, accelerate digital transformation and create measurable brand and business momentum for our clients.

Get to know us at foundever.com and connect with us on LinkedIn, Facebook and Instagram

Job Summary

The Director, GTM Strategy & Market Intelligence is accountable for accounts, markets, verticals and opportunities which deserve focused commercial energy. This role defines the targeting logic, maintains the intelligence infrastructure, and governs the go/no-go gate that protects scarce expert resources

Primary Job Responsibilities

Account Segmentation

Own and maintain the US account segmentation model across three tiers: Foundation, Transform CX, and Tactical

Ensure segmentation is reflected in Salesforce and used consistently by BD and AM teams

Coordinate with RevOps to ensure tier data is embedded in pipeline and reporting views

Deliver Account segmentation model — documented, Salesforce-embedded, updated annually

Ideal Customer Profile (ICP)

Define and maintain ICP criteria by vertical — size, complexity, transformation appetite, strategic fit. Responsi