VP of Performance

VP of Performance

Drip Digital Media

Remote — United States Full-Time

About Drip Digital Media

Drip Digital Media is a fast-growing performance marketing agency helping eCommerce and consumer brands scale through paid media, creative strategy, CRO, and data-driven growth.

We are looking for an experienced VP of Performance to lead our paid media organization and build the systems, standards, and team required for our next stage of growth.

This is not a role for someone who simply knows how to run Meta campaigns.

We are looking for someone who can lead media buyers, diagnose performance problems, build repeatable processes, develop strategy, train a team, and hold people accountable to a high standard.

The Role

The VP of Performance will own the overall performance of our paid media department.

You will oversee our media buying team, establish how accounts should be managed, audit performance, improve our internal processes, and ensure every client has a clear strategy for growth.

Your job is not to personally manage every account.

Your job is to build a performance organization where our media buyers have the systems, training, resources, and accountability required to consistently produce excellent work.

You will work directly with the CEO and leadership team to continuously improve how Drip operates.

What You'll OwnPaid Media Performance

Oversee paid media strategy and execution across our client portfolio, with a heavy emphasis on Meta.

You will

• Review account performance and identify opportunities or problems before they become client issues
• Conduct regular account audits
• Ensure every account has a clear testing and scaling strategy
• Help media buyers diagnose performance issues
• Establish standards for campaign structure, optimization, testing, attribution, and reporting
• Step into difficult or high-priority accounts when necessary
• Ensure media buyers are proactively making decisions rather than simply