VP, Digital Experience

Job Description

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Role Summary

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The VP, Digital Experience owns Momentive's digital acquisition and web presence as one function: paid digital marketing, website strategy and development, technical SEO and AI-search visibility, and conversion rate optimization.

What You'll Do

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• Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
• Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
• Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
• Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
• Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
• Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
• Report on digital performance to the SVP and executive leadership team, connecting site and channel metrics to pipeline and revenue.
• Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.

What Success Looks Like in the First 90 Days

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• One-on-ones completed with every member of the paid digital and web/CRO teams, with a clear read on team structure and org design.
• A single digital roadmap that reconciles paid, SEO, and web-dev priorities
• A written 2-quarter plan presented to the SVP covering team structure, site technical priorities, and how digital performance will be measured going forwa