CareDx
Vice President of Specialty Oncology, Franchise Leader
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Job Description
CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.
The VP of Specialty Oncology role serves as the Franchise Leader for NavDx across Head & Neck, GI, and Gynecologic cancers, with full accountability for strategy, brand marketing, market shaping, and pipeline. This leader owns the commercial and medical education ecosystem for NavDx, driving adoption, clinical integration, and long-term franchise value, while orchestrating upstream marketing (product lifecycle management, indication expansion), downstream marketing (brand strategy, targeting, messaging, selling directions), Medical Education, KOL engagement.
Core Accountabilities
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### Franchise Strategy & P&L Ownership
- Own the integrated franchise strategy across HPV-driven cancers aligned to long-term growth
- Accountable for volume, revenue, and market share performance
- Translate clinical evidence and market insights into strategic priorities and investments
- Shape lifecycle expansion, new indications, and guideline inclusion strategies
### Market Shaping & Disease Leadership
- Lead market shaping strategies to redefine standards of care in surveillance and MRD monitoring
- Partner with Medical Affairs to develop evidence generation and publication strategy that supports guideline inclusion, clinical adoption and payer coverage
- Establish NavDx as the reference standard across academic and community settings
### Upstream Marketing Leadership
- Lead indication strategy, value proposition, and positioning by tumor type
- Align evidence generation prioritie
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