Vice President of Sales

Vice President of Sales

Job Status: Full-Time, Exempt Location: Remote, U.S.-based Reports To: Division President

Position Summary

The Vice President of Sales is responsible for developing and executing TROY Group?s global sales strategy and leading the organization in achieving sustainable revenue growth, customer acquisition, retention, and market expansion. The position carries responsibility for global revenue and provides strategic and operational leadership to TROY?s global sales organization.

As a member of the senior leadership team, the Vice President will build and maintain strong relationships with key customers, distributors, resellers, channel partners, and other strategic business partners. The position works closely with executive leadership and cross-functional teams to identify growth opportunities, strengthen TROY?s market position, develop high-performing sales teams, and ensure sales initiatives align with the Company?s overall business objectives.

This position requires a hands-on commercial leader who combines strategic thinking with disciplined sales execution and is comfortable operating in a specialized B2B environment involving hardware, software, consumables, and technology solutions.

Key Responsibilities

Develop and execute TROY?s global sales strategy to achieve revenue, profitability, customer/partner acquisition, retention, and growth objectives. Lead, develop, coach, and hold accountable the global sales organization, establishing clear goals, performance expectations, KPIs, and sales processes. Identify and pursue opportunities for growth through new customers, markets, geographies, channels, strategic partnerships, and expansion of existing accounts. Build and maintain strong relationships with key customers, distributors, resellers, channel partners, and strategic accounts. Direct sales forecasting, pipeline management, territory planning, account strategy, and performance reporting