Vice President of Marketing and Digital Growth

Vice President of Marketing and Digital Growth

*JOB DESCRIPTION*

Location

Remote Reports to

Chief Operations Officer Direct reports

Current and future members of the Marketing function Travel

Periodic travel to practices, markets, and leadership meetings Key Responsibilities ========================

Enterprise Marketing Strategy and Leadership

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* Develop and execute the annual enterprise marketing strategy, operating plan, and budget in alignment with Elevate's growth, patient access, revenue, and practice-performance objectives.

* Advise executive leadership on market positioning, patient-growth opportunities, marketing investment, emerging risks, and the expected financial impact of proposed initiatives.

* Establish clear marketing governance, priorities, service levels, and decision rights across corporate teams, practices, and external partners.

* Build, lead, coach, and develop the Marketing team while defining the future organizational capabilities required to support continued growth.

* Select and manage agencies, technology partners, and other vendors based on measurable performance, service, compliance, and value.

Patient Growth and Performance Marketing

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* Own the patient-acquisition strategy across paid search, paid social, programmatic media, local service channels, organic search, email, text, and emerging platforms.

* Establish scalable campaign frameworks that balance enterprise standards with the unique brand, market, service-line, and provider needs of each practice.

* Oversee media planning, budget allocation, pacing, testing, and optimization across locations, reallocating investment based on performance and business need.

* Partner with Operations and clinical leadership to improve the patient journey from discovery through scheduling, completed visits, optical capture, rete