Vice President of CRM, Lifecycle & Automation

Position: Vice President of CRM, Lifecycle & Automation

Status

Full-Time / Permanent / Exempt

Reports To

Chief Growth Officer

Location

Remote (U.S.)

Salary

$200,000-$240,000 Per Year

Incentives

Annual Bonus + Equity

The Opportunity

This is a new, senior role reporting directly to the Chief Growth Officer, building and owning the CRM, lifecycle, and marketing-automation engine for the SavATree brand. Where our demand team fills the top of the funnel, you own what happens next with your northstar metric being long-term customer lifetime value (LTV). You will set the lifecycle and retention strategy that moves it, across a strong foundation of retention above 80% and over a third of revenue already recurring.

You will operate as a super-senior individual contributor — owning strategy and driving execution yourself. This isn't for everyone, but for the right person it's the way they prefer to work. You'll stand up and in some cases modify our lifecycle programs end to end — email and SMS journeys, retention and prepay campaigns, cross-sell and reactivation, winback, and automated review generation — on a modern stack (Braze, Dynamics, Hatch), pulling the data you need yourself from Snowflake.

A defining feature of this role: because so much of our customer experience happens at the local level, your work drives action well beyond the inbox. The lead scores and signals you build will trigger not just emails and texts, but actions taken at the branch and in the field. We're looking for someone who sees around corners on how AI and automation reshape the funnel and the customer experience, and who has the taste and technical depth to build this function from the ground up.

What you'll own

The LTV mandate & strategy

• Own long-term customer LTV as your core KPI and set the lifecycle and retention strategy to move it
• Own cancellation / winback timing and approach company-wide, and