Senior Director, Portfolio Naming

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

As ServiceNow's pace of innovation accelerates across AI, platform capabilities, products, solutions, acquisitions, and industry offerings, the volume, complexity, and strategic importance of naming decisions continues to grow. The company manages a large and evolving portfolio of products, capabilities, experiences, offers, and technologies, creating an ongoing need to ensure customers can easily understand how the portfolio fits together and where each offering belongs.

We are seeking a Senior Director, Portfolio Naming to lead the next phase of evolution for ServiceNow's naming capability.

This leader will establish the strategy, governance, operating model, tooling, and organizational structure required to scale naming across a rapidly expanding portfolio. They will help move the function beyond managing individual naming requests and toward actively shaping a coherent, customer-centric naming ecosystem that strengthens portfolio clarity, improves decision velocity, and supports future growth.

This is not primarily a naming role.

It is a portfolio strategy, operating model, and organizational leadership role for someone who understands how enterprise technology portfolios evolve, how customers navigate complexity, and how strong naming systems create clarity,