Senior Director, Consumer Intelligence Products

Dynata is seeking a Senior Director

of Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products built on Dynata's industry-leading first-party data assets. This leader will define and execute Dynata's Consumer Intelligence product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions.

Reporting to the

VP, A I and Intelligence Products, the Senior Director will establish a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for Dynata .

Initially, this role will

operate as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.

Key Responsibilities

Product Strategy & Portfolio Leadership

* Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio. * Identify opportunities to productize proprietary panel , survey , behavioral, and profile data assets. * Build business cases and investment recommendations for new data products and product enhancements. * Establish product success metrics, growth objectives , and revenue targets. Market & Customer Insights

• Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.
• Work closely with commercial teams to identify new revenue opportunities and expansion paths.
• Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.
• Serve as an internal and external though t leader on the Consumer Inte