Senior Director, Brand Strategy & Creative Studio

What the Role Is

Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and this role will lead the system that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives Babylist's brand an architecture for the future as we continue to expand the role we play in our customer’s lives. This role will lead positioning, visual identity, and creative output, and builds the system that lets marketers, designers and others ship on-brand without waiting on a gatekeeper. You'll lead the creative studio, campaign concepting, video center of excellence and run Partnership Marketing to support our sales team and the commercial side of brand partnerships. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75 NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to reach the right audiences. This role will shape the creative direction, messaging, outcomes and learning for this work. The work will be structured around Marketing’s role in driving new customer acquisition and unlocking more value from the customers we already have.

Who You Are

• You've built and scaled a brand system, not just a brand look. You know the difference between a style guide that sits in a drive and one people actually are able to use. You have excellent taste and appreciate the role that the brand system plays in winning with our customers and differentiating our brand in the marketplace.
• You think in campaigns, not just assets. You understand who we want to win with and can deliver the big idea that anchors a major brand moment and carry it across channels without losing the thread. You think in terms of tentpole moments and have experience in defining a cultural calendar that puts brands into culture.
• **You lead creative product