Media Director

Job Summary

As Media Director, you’ll shape media strategy and turn campaign goals into coordinated, measurable plans across digital, social, search, and print channels. You’ll guide media buying and planning, manage budgets, and use market research and analytics to improve performance. Your impact: Thoughtful media decisions help clients reach relevant audiences and make informed use of their advertising budgets.

Duties

• Lead paid advertising campaign management, including performance marketing, paid search marketing, social media advertising campaigns, and programmatic advertising media campaign management.
• Plan and execute media buying across online advertising, print advertising, and social media; oversee purchasing, negotiation, advertising sales coordination, and ad delivery systems with technical support.
• Manage digital marketing and marketing campaign budgets; track spending, forecasts, and allocations using spreadsheets.
• Review web analytics reporting, marketing analytics, media performance analytics, and quantitative analysis; use tools such as Nielsen, Google Ads, Facebook Advertising, and Meta Ads.
• Conduct market research, communicate campaign plans and results to clients, and collaborate on marketing and social media marketing priorities.

Experience

• Experience in media planning, media buying, digital marketing, social media advertising, and paid campaign management.
• Familiarity with analytics, web reporting, spreadsheets, and advertising platforms such as Google Ads, Facebook Advertising, and Meta Ads; Nielsen experience is useful.
• Demonstrated budgeting, purchasing, and negotiation skills, with the ability to interpret campaign data and guide decisions.
• Marketing agency experience is preferred. Experience with programmatic advertising and technically supported ad delivery systems is also preferred.

Role-specific questions

• How many years of healthcare or life sciences PR experience do you have?*
• Describe a client relationship you’re most proud of. What made it work?*
• How do you handle a situation where a client’s expectations don’t match what’s strategically sound?*
• What is your approach to reviewing, editing, and quality-controlling pitch letters written by your media teammates before they go out?*
• Which media databases or reporting tools are you proficient in using?*

Muck Rack, Cision, Brandwatch / Meltwater, Coverage Book, Custom manual data tracking (Excel / Google Sheets), None, Other

* Which workplace tools are you proficient in using?*

Zoom/Google Meet, Click-Up/Asana, ChatGPT/Claude/Gemini/Juma, Google Docs/Sheets, None, Other

• How do you typically manage and track your department's billable hours, allocated project budgets, and scope creep?*
• Where are you located, and what time zone do you work in?*
• What is your current availability for subcontract work?*

5 to 10 hours/week 10 to 15 hours/week 15 to 20 hours/week 20 to 30 hours/week 30+ hours/week Flexible / Project-based

Please email your resume and answers to the above questions to [email protected] to be considered for this role.

Benefits

• 401(k)
• Health insurance

Work Location: Remote