Marketing Director

Role

NextTrip seeks a hands-on Marketing Director to lead marketing for its Media division, with a focus on JOURNY TV and its expanding digital and social presence. This role combines marketing strategy with direct creative execution across streaming, YouTube, social, digital, and advertising. You will develop campaigns, create multi-platform assets, support advertising sales, grow audiences, and track performance across NextTrip’s media ecosystem.

Key Responsibilities

• Marketing Strategy & Campaign Execution: Develop and execute integrated campaigns supporting JOURNY programming, original series, digital properties, audience growth, and key company initiatives.
• Hands-On Creative Production: Write scripts, develop concepts, and directly create high-impact assets across video, audio, digital advertising, social media, and streaming platforms.
• YouTube & Social Growth: Lead marketing and content strategy across YouTube, Instagram, TikTok, Facebook, and other platforms, creating content tailored to each channel and audience.
• Original Programming Marketing: Develop launch and promotional campaigns for JOURNY original programming across FAST/CTV, YouTube, social, digital, talent, and partner channels.
• Performance & Optimization: Track campaign performance using standard digital, social, and media KPIs; identify opportunities to optimize results and create post-campaign performance and wrap decks.
• Advertising & Sales Support: Develop compelling sales decks, media kits, case studies, advertiser creative, and promotional collateral for the global advertising sales team.
• Cross-Platform Promotion: Build campaigns that connect JOURNY TV, YouTube, JournyGo, and other NextTrip digital properties to drive viewership, engagement, and audience growth.
• Creative & Brand Oversight: Maintain brand consistency and strong visual and editorial standards across internal and external touchpoints.
• Campaign Management: Manage timelines, stakeholders, asset delivery, and deployment from campaign brief through launch and final reporting.

Candidate Requirements

• Experience: 5+ years of media, entertainment, streaming, travel, lifestyle, or digital marketing experience.
• Hands-On Portfolio: Demonstrated experience creating video, social, digital advertising, and marketing assets. Portfolio or work samples required.
• YouTube & Social Expertise: Strong understanding of YouTube, including long-form content and Shorts, as well as Instagram, TikTok, Facebook, and platform-specific creative best practices.
• Performance Marketing Acumen: Comfortable with standard digital, social, video, and media performance metrics and translating results into clear insights and recommendations.
• Execution Mindset: A strategic thinker who is equally comfortable rolling up their sleeves and creating assets directly.
• Project Management: Ability to manage multiple campaigns, stakeholders, deadlines, and deliverables in a fast-moving environment.
• Industry Knowledge: Experience in travel, entertainment, streaming/CTV/FAST, lifestyle media, or digital publishing is a plus.
• Location & Availability: 100% remote, but candidates must be available to work standard business hours EST.

CompensationThe yearly total compensation for this position ranges from $100,000 to $125,000 USD. Base salary will be determined by candidates' relevant qualifications, knowledge, skills and work experience.

Apply: [email protected]

Our Commitment to Equal Opportunity

NextTrip is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, physical or mental disability, religion, creed, national origin, citizenship status, ancestry, sex or gender (including gender identity, gender expression, status as a transgender or transsexual individual, pregnancy, childbirth, or related medical conditions), age (over 40), genetic information, past, current, or prospective service in the uniformed services, sexual orientation, political activity or affiliation, genetic information, and any other protected classes or characteristic protected under applicable federal, state, or local law. NextTrip’s policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Applicants may request accommodations needed to participate in the application process in accordance with the Americans with Disabilities Act.

Pay: $100,000.00 - $125,000.00 per year

Work Location: Remote