Legal Marketing Director

Location

Remote

Position Type

Full-time

Salary Starting at

$85,000

Stealth partners with growth-focused law firms to drive measurable case acquisition and revenue growth. We are seeking a results-driven Legal Marketing Director to support our CMO in executing strategy and driving campaign performance across 3 - 4 law firm clients. This role is execution-focused. You will not be responsible for setting top-level strategy – you will be responsible for ensuring strategy is implemented with precision, speed, and consistency.

Role Overview

The Fractional Legal Marketing Director is the operational engine behind client growth. You will:

• Assist the CMO in executing growth strategies
• Manage implementation and task flow across multiple clients
• Oversee campaign execution and optimization
• Keep projects moving on time and within scope
• Ensure assets, systems, and updates are handled accurately
• Maintain performance reporting and internal accountability

This is a highly organized, detail-oriented role best suited for someone who thrives in structured execution environments.

Key Responsibilities

Strategy Implementation & Performance Execution

• Execute growth plans developed by the CMO for no more than 3 - 4 law firm clients
• Coordinate campaign launches and updates across paid media, email, and digital platforms
• Project manage marketing initiatives, tasks, and deliverables
• Time manage efficiently and keep clients within scope of consulting agreement
• Work with agency vendors to obtain access and reporting
• Work with CMO to remove roadblocks, offer creative solutions, and a whatever it takes attitude towards hitting client growth objectives

Project & Task Flow Management

• Own project management for assigned clients
• Break down strategic initiatives into actionable tasks
• Maintain clear timelines and deliverables
• Coordinate creative requests and approvals with vendors and internal contributors, and follow up as needed
• Prevent scope creep and keep work aligned to agreement
• Ensure nothing slips through the cracks

Marketing Content Development

• Organize, develop, write, and proof high-quality content and video scripts for various marketing channels, including websites, sales decks, email campaigns, and ad copy, ensuring brand consistency and engagement
• Craft compelling sales and advertising copy that drives conversions, enhances brand positioning, and effectively communicates key value propositions
• Execute content calendars, targeted email marketing, and coordinate content development
• Create content for and post basic social media posts using client image and video assets

Performance Reporting & Support

• Conduct thorough audits and prepare performance reports of clients' existing marketing efforts, including digital marketing, content strategy, and marketing communications
• Provide recommendations to the CMO for enhancing marketing effectiveness, efficiency, and alignment with business objectives
• Track performance trends and alert CMO of areas requiring escalation

Marketing Technology Expertise

* Utilize marketing tools like Hubspot for contact data importing and email campaign messaging

Client Communication Support

• Attend client meetings and provide implementation updates, as needed
• Support client follow-up communication

Qualifications

• 3 - 6 years of experience in digital marketing as a Marketing Manager/Director, Agency Project Manager/Producer, or in a senior account management role
• Strong experience supporting paid media campaigns: gathering assets, communicating performance results and seeing through optimization recommendations with ad campaign managers
• Proven track record of success in driving execution across marketing disciplines for clients across diverse industries and market segments
• Experience in digital marketing channels, marketing technology, analytics, and best practices. Platforms include Google Analytics, Google Ads, and Facebook Ads Manager
• Strong project management skills, with the ability to manage multiple client projects simultaneously and deliver results on time and within budget.
• Strong written communication skills
• Experience working with law firms or legal marketing agencies is highly desirable

Pay: From $85,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s)

* Are you able to work core business hours in the Eastern Time zone (9am to 5pm EST)?

Work Location: Remote