Head of Demand Generation

Role Overview

=================

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.

This person will report into the Head of Growth, who owns revenue marketing and revenue operations: full-funnel revenue management in close partnership with Sales. Within that model, the Head of Demand Generation owns the front end of the revenue engine: creating, converting, and scaling qualified pipeline.

This is a senior player-coach role with room to create immediate leverage. In the first three months, you will sharpen the FY27 demand model, launch the first integrated plays, and start building your team across field/channel and digital/content so Cogent can scale pipeline with far more leverage.

Role Responsibilities

=========================

Strategy: Pipeline Planning

-------------------------------

• Own the pipeline generation plan across targets, source mix, budget, quarterly plays, and operating cadence.
• Define the Lead to SQL model, including lead capture, routing, follow-up, nurture, recycle, and conversion expectations.
• Translate ICP, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays.
• Partner with Growth, Finance, Sales, RevOps, Partnerships, and Product Marketing on pipeline coverage, weighted rollover, conversion assumptions, CAC/payback, and net-new pipeline gaps.

Execution: Demand Programs

------------------------------

• Scale field and channel as a core pipeline engine: repeatable event formats, regional plans, account targeting, rep/partner workflows, follow-up SLAs, and event-to-meeting reporting.
• Build digital/content, inbound, nurture, and paid motions that amplify field/channel before, during, and after