Growth & Partner Marketing Director

Description: Job Location:

Remote Position

Are you EPIC?

Do you have the ability to demonstrate, understand and apply HFD’s core purpose and values in all that you do? At HFD, our mission is to make healthcare more affordable by giving everyone a better way to pay. In order to accomplish this mission, we must ensure that our team is aligned with our E.P.I.C. values:

• Excellence: Always exceeding expectations!
• Passionate: Executing with boldness!
• Innovative: Pioneering a better way!
• Collaborative: Together we win!

### What you'll do:

Lead gen and net new acquisition

• Build and run the demand gen plan for net new merchants: paid, email, content offers, webinars, and outbound support.
• Work with Lazar on Google, Meta, and LinkedIn paid campaigns: targeting, creative, budgets, and optimization.
• Build nurture programs in HubSpot and hand off qualified leads to Sales with clear definitions and SLAs.
• Give the SMB sales team tools and campaigns that create urgency and close faster.
• Track cost per lead, conversion by stage, and sourced pipeline, and report on them weekly.

Partner and portfolio co-marketing (includes patient-facing)

• Build co-marketing programs with partners and portfolio practices that promote HFD financing to patients (open-to-buy and open approval campaigns)
• Launch offer and seasonal campaigns that drive patient applications and utilization.
• Deliver partner-requested D2C campaigns and ready-to-use toolkits: in-office materials, email, social, and landing pages.
• Coordinate with Product/Product Marketing and Sales on merchant lifecycle ownership: acquisition, retention, and utilization.
• Measure lift in application volume and funded volume per partner and campaign.

Digital, Paid advertising, SEO and GEO

• Manage conversion-focused SEO: landing pages, comparison pages, and high-intent queries such as Invisalign-adjacent searches.
• Work with agency on citation-ready pages, schema markup, and site improvements.
• Track how HFD appears in AI-generated answers versus Cherry, CareCredit, and Sunbit.
• Build and publish content with guidance from VP of Marketing and Digital Agency

Requirements: What you bring:

• 5+ years in demand gen, growth, or partner marketing, ideally in B2B2C, fintech, or healthcare.
• Hands-on paid media experience across Google, Meta, and LinkedIn, including agency management.
• Strong HubSpot or similar marketing automation skills, with a focus on lead scoring and attribution.
• Experience running co-marketing or channel programs that reach end consumers.
• Working knowledge of SEO, landing page optimization, and A/B testing.
• Analytical and comfortable owning numbers: pipeline, CAC, conversion, and volume.

### Preferred:

• Experience in dental, orthodontic, medical, or consumer financing.
• Familiarity with lending or financing compliance for consumer-facing claims.
• Experience with GEO / AI search visibility tools.

Benefits

• Medical, Dental, Vision Insurance
• 401k with 4% company match.
• Time off: Unlimited PTO, 6 days of paid sick time, plus 6 paid holidays and 1 floating holiday (from the HFD approved list).
• EPIC company culture