Director, Product Marketing & Program Management

The Director, Product Marketing and Program Management is responsible for turning Seeq’s product, whole-offer, and industry strategy into clear market narratives, launch plans, and well-orchestrated go-to-market programs. This role sits at the center of product marketing, positioning, packaging support, launch planning, and campaign program management, ensuring that strategic priorities are translated into executable plans that drive consistency, readiness, and commercial impact.

This leader partners closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk Manager and Customer Success to ensure Seeq’s offers are brought to market with clarity, rigor, and measurable outcomes.

Key Responsibilities

1. Product Marketing Leadership

• Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
• Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
• Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
• Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
• Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.

2. Launch and Program Management

• Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
• Own Campaign Program Management as a core function o