Director of Performance Media (Remote)

About Blue Wheel

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About the Role

The Director of Performance Media is responsible for leading and overseeing Blue Wheel's direct-to-consumer paid media investments across paid social, search, and programmatic channels. This role owns the strategic vision, execution standards, and performance outcomes for a growing DTC client portfolio.

The Director of DTC manages a team of 12–14 subject matter experts, drives innovation across service delivery, ensures operational excellence, and partners closely with senior leadership to scale and advance the DTC offering profitably in line with client and market demands.

Responsibilities

• DTC StrategyLeadership
• Own and implement best-in-class DTC advertising strategies across all paid media channels
• Audit existing methodologies, assess performance gaps, and enact improvements aligned with industry-leading DTC practices and platform best-practices
• Establish formal standards, frameworks, playbooks and mindsets that drive DTC performance excellence.
• Team LeadershipDevelopment
• Lead and oversee the DTC Activation Team through regular meetings and 1:1s
• Manage workload, fulfillment, and account demands while maintaining a strategic and operational view
• Identify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tactics
• Allocate resources effectively against client sco