Director, Demand Generation

Our client is an advisor-facing platform that brings a household's complete financial picture to life on a single, interactive page. With thousands of financial professionals already on board — mapping over 2 million people and more than $3.4 trillion in financial instruments.

This is a high-impact role at the center of our growth engine, responsible for driving qualified prospect acquisition and building a healthy demo pipeline. You'll own the full discovery journey — from how new users find Asset-Map across paid, organic, and AI-powered search, to how they move from first click to booked demo. If you want work that directly fuels new business and shapes how a category-defining platform shows up in the market, this is that role.

Role Overview

You will own the entire acquisition engine — from paid media and organic search to

website conversion and lead nurturing. Reporting directly to the CMO, you'll work

cross-functionally with Sales, SDRs, Community, Product Marketing, and external

agency partners to drive a coordinated, full-funnel growth motion.

Your mission is straightforward: deliver qualified demos at an efficient cost of

acquisition, expand Asset-Map's visibility across both traditional and AI-powered search,

and build a measurable pipeline that turns prospects into long-term subscribers.

This role is equal parts strategist and operator. You'll set the direction for paid media,

SEO, AEO, and GEO — then roll up your sleeves to build and optimize landing pages in

Webflow, manage marketing automation in HubSpot, and use data to sharpen

conversion at every stage of the funnel. You'll have real ownership over how thousands

of financial advisors first discover Asset-Map, and your results will show up directly on

the company's revenue line.What You’ll Do

Paid Media & Acquisition

* Own paid media strategy across LinkedIn, Meta, Google, and industry

publications — managing channel mix, budget a