Director, Brand Insights - Rare Metabolic

The Director Brand Insights role is a leadership position designed to support the customer & market information/insights needs of the US Rare Disease Business Unit and Brand Teams. This role is a member of the Business Analysis team, primarily supporting the relevant rare asset.

The Director Brand Insights position is responsible for leading the primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a particular focus on launch preparation.

The Director, Brand Insights is expected to function as a player/coach and contribute to the design and implementation of actionable insights generation that influences business decisions that add value, address patient/customer needs, and that drive brand performance in the US.

Additionally, the Director, Brand Insights is expected to develop and own the insight plan for the relevant asset while managing the related budget and resources to drive execution. The primary stakeholders for the Director, Brand Insights, include the relevant asset brand team, Market Access Marketing, Field Enablement, Sales, Medical Affairs, Field Enablement and Global.

The position requires competency in primary research, business analytics and performance management, as well as leadership and collaboration with marketing and sales partners.

Knowledge and Skills Required

• Strong analytical skills and insights generation expertise.
• Demonstrated experience and expertise integrating primary and secondary data into synthesized information and insights.
• Strong people management, budget ownership and coaching skills to drive insight plan, team and enable optimal performance.
• Experience in rare or nano rare disease launches and/or management
• Knowledge of and experience working with secondary data, including prescription data, patient-level data, sales data, and payer data.
• Ability to think creatively and innovatively in solving complex business problems and to apply soluti