Director, Audience Strategy

The Strategy Director works in our Audience Planning service line and partners with teams acros s Moore to support client success. Working closely with the VP of Audience Strategy and other strategy team members, this role ensures that all programs, plans, and other activities align with our client’s business and strategic objectives, acting as a trusted advisor to internal teams and clients alike. Through a marriage of data analysis , audience insight , and experience, they will identify opportunities for program growth and improvement s that reflect a keen understanding of how organizations and constituents interact, bringing insights into action and developing strategic recommendations that directly translate to the goals of the client.

Moore

is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact

• Work closely with the VP of Audience Strategy and Client Success leadership to develop fundraising strategies and continuously identify opportunities for improved results through innovation.
• Collaborate with team leadership, other strategy team members and partner agencies to turn ideas into executable plans.
• Build segmentation recommendations for each campaign and intersect with partner agencies as needed when modeling is involved. Develop model implementation plans and recommendations for audiences and campaigns.
• Analyze donor and consumer trends and translate them into meaningful strategic action to reach our clients’ goals.
• Manage progress to goals and, in concert with the client success team, identi