Content Strategy Director

Become a part of our caring community

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Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana’s brand and business priorities through engaging, story-driven experiences.

In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities. The Director, Content Strategy leads the team responsible for defining Humana’s content agenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagement through a variety of channels. The Director partners with key stakeholders to guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiences by taking a top-down approach to audience engagement, meeting our customers where they are, and reaching them in meaningful ways through episodic print, audio, digital, and social media platforms.

Key Role Functions

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction
• Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable
• Lead a team focused on developing impactful episodic print, audio, digita