VP, Digital & Analytics - remote opportunity

Description/Responsibilities

Our VP, Digital Marketing & Analytics is a growth and performance-driven leader responsible for building and expanding a modern, data-driven digital marketing ecosystem that generates demand, increases member engagement, and drives conversion rates across member, employer and health plan audiences.

This role will own the end-to-end digital marketing experience with channel optimization across paid media, web, marketing automation and SEO/SEM using analytics to accelerate pipeline growth and support complex member engagement and commercial buying journeys.

As a key member of the marketing leadership team, this role will partner with our marketing strategists, product directors and engineers to grow our digital capabilities and advance go-to-market strategies for B2B2C, B2B and member-facing digital experiences. The ideal candidate brings deep expertise in performance marketing, digital experience optimization including AI enablement, marketing technology and marketing analytics along with experience in a highly regulated HIPAA-compliant environment.

Key Responsibilities

Digital Strategy & Channel Leadership* Define and execute a comprehensive digital marketing strategy aligned to pipeline and revenue goals * Own performance optimization across key channels including paid search, paid social, display, programmatic, retargeting, and organic search * Develop channel strategies tailored to member, employer, health plan, and broker/consultant audiences * Build a growth engine and operating model that uses AI, personalization, and continuous testing to grow engagement optimized against member and business outcomes

Demand Generation & Funnel Optimization* Partner with Growth Operations, Sales and Client Relations to drive qualified pipeline through digital channels * Optimize the full digital funnel - from awareness to conversion - using data-driven insights * Continuously test and refine targeting, c