Sr. Director, Brand and Integrated Marketing

THE OPPORTUNITY

We’re looking for a Sr. Director, Brand and Integrated Marketing to help write the next chapter of the Hint brand. This is a high-impact role for a marketer who combines sharp strategic thinking, exceptional creative judgment, strong commercial acumen, and the ability to put the pieces together to build winning 360 programs.

You’ll be one of the key leaders shaping how the Hint brand grows. You’ll lead our annual brand planning, develop the strategy behind our biggest brand moments, and independently steer integrated campaigns from brief through launch. You’ll connect consumer and cultural insight with commercial opportunity—ensuring that the work we do builds the brand while delivering meaningful business results.

You’ll be a critical partner to our Commercial and Innovation teams, helping identify where the brand can unlock growth, shaping the consumer strategy behind new products and initiatives, and bringing innovation to market in ways that strengthen both the portfolio and the Hint brand.

You’ll also define how Hint connects with our target consumer — crafting sharp social, creator and influencer, partnership and experiential strategies —building new ways for consumers to discover, engage with, and fall in love with the brand.

KEY RESPONSIBILITIES

• Own the brand plan and growth agenda. Lead annual brand planning and translate business priorities, consumer insights, market dynamics, and cultural opportunities into a focused roadmap for how Hint will grow. Identify the biggest opportunities for the brand and make clear choices about where we should play, and where we shouldn't.
• Partner with Commercial teams to turn brand strategy into growth. Partner with Sales and Commercial leaders to understand customer, channel, and marketplace opportunities and translate them into compelling marketing and go-to-market plans. Ensure our brand strategy connects to the realities of how and where consumers shop, and that our marketi