Senior Sales Director

Purpose

A Sr Sales Director is responsible for leading and directing all aspects of their assigned geographic area, including other Sales Directors. Develops and directs sales plans, forecasts, and goals designed to increase sales, profits, market share and minimize expenses. Ensure sales activities are aligned with UNFI’s Building Out the Store objective and keep senior management informed of critical items. Creates and maintains business relationships within a core customer base. Develop short and long-term business plans for strategic accounts, ensuring that both existing and potential businesses fit within the company's strategic goals for sales, profits, and market presence. Directs market development strategies for the assigned territory. They collaborate with their teams to achieve the objective of Building Out the Store.

Job Responsibilities

Core Responsibilities

Area Management & Sales Planning

• Directs all aspects of sales, expenses, and profit margin for assigned geography.
• Oversees development of a comprehensive Joint Business Plan (JBP) for each strategic and core account.

Deliver Area Results

• Responsible for sales and profit margin results for the assigned territory.
• Drives strategy to increase sales and profit margin across products and services.
• Prepare sales and expense budget for assigned area accounts.
• Drives proactively the company’s initiatives to ensure the success of the customer. Focus efforts on sales and profit growth.
• Analyze and develop plans based on environmental and competitive conditions, customer needs, and market trends.

Manage Relationships

• Cultivate and build networks to gain industry knowledge, which can lead to prospective sales
• Develop strategic relationships with customers
• Direct and support the development of programs relative to customer needs and retention

Manage Execution

• Leads and inspires a cross-functional team of resources to ensure account goals are achieved.
• Work