Senior Director, Product Management - Do It Yourself Experiences

About the Role: At H&R Block, Product Management is responsible for delivering delightful experiences that help clients achieve financial confidence through intuitive, effective, and differentiated solutions.

The Senior Director, Product Management –DIY Experiences will lead a core product pillar responsible for delivering the end-to-end experiences used by clients who choose to complete their taxes independently. This includes desktop, mobile, online human-assisted, and AI-enabled journeys that collectively create a seamless and confidence-building experience.

This role will own the strategy, roadmap, and delivery of the DIY portfolio customer and business outcomes —translating customer insights, enterprise priorities and product strategy into high-quality, scalable experiences that drive client satisfaction, retention, unit and revenue growth. You’ll be responsible for short-term outcomes as well as longer-term innovation, new capabilities and identifying growth opportunities.

You’ll also be an integral part of the H&R Block Product Leadership team contributing to the overall product strategy, special initiatives and team culture.

What

You’ll Do...

Lead the DIY Experience Portfolio

• Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
• Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
• Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
• Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes

Deliver High-Quality, Confidence-Building Experiences

• Lead teams to simplify complex tax workflows and reduce friction across the customer journey
• Ensure experiences build client confidence, trust, and ease-of-use
• Integrate human-assisted and AI-assisted capabilities in intuitive,