Senior Director, Direct-to-Consumer

Job Title

Senior Director, Direct-to-Consumer

(Performance Marketing & DTC Brand Builder)

Location

Remote (Greater Philadelphia area preferred) | Full-Time

Reports to

Chief Marketing Officer / GM, Specialty & eCommerce

About Us

FXI is a leading foam innovation company across Bedding, Furniture, Industrial, Home & Office, Healthcare, and Transportation markets. We're building direct consumer relationships through two owned DTC brands — Molecule, a premium performance sleep brand for athletes and recovery-conscious consumers, and Yourigami, a children's modular foam play furniture brand launching from the ground up.

About the Role

We're looking for a Sr. Director, Direct-to-Consumer to personally own and scale both brands. This is a hands-on builder's role: for at least the first year, you'll manage creative briefs, site performance, and paid media strategy yourself — setting the strategy and executing it, with agency and vendor support. You'll own the full DTC P&L: acquisition economics, site conversion, retention, and brand positioning.

Molecule is in scale mode — sharpen acquisition, build retention, and create a board-credible growth plan. Yourigami is in launch mode — establish positioning, build the acquisition engine, and validate unit economics from zero to one.

Key Functions

• DTC Growth Strategy & P&L — revenue, CAC, contribution margin, and the investment case for team and budget across both brands
• Paid Acquisition** — hands-on management of paid social and paid search (Meta, Google, TikTok); channel mix and spend efficiency
• Performance Creative — briefing and testing creative at volume; building a repeatable testing cadence with in-house and agency partners
• Email, Retention & Lifecycle — full lifecycle marketing via Klaviyo (or equivalent) for both brands
• SEO & Organic Acquisition — content strategy that builds ow