Marketing Director

We are a functional medicine company running three health brands with a combined audience of over 1.5 million followers. We sell high-ticket, cash-pay health programs, and content is how people find us.

We have built a serious content engine. What we have not built is a growth engine. That is the job.

About us

Redefining Wellness Center is Dr. Jaban Moore's root-cause clinic, built for people who have already been through the conventional medicine wringer and still don't have a real answer for why they feel the way they do. Dr. Jaban spent years stuck in his own health struggle with Lyme disease and mold toxicity before he found root-cause medicine, and that experience is the foundation the whole clinic runs on. He is a Doctor of Chiropractic, Functional Medicine Practitioner, and Acupuncturist, backed by a team that includes MDs and DOs, and we have worked with more than 10,000 clients.

We publish across Instagram, YouTube, a podcast, a weekly newsletter, a Substack, and a library of guides and quizzes. Our audience is real, our clinical authority is real, and our offer converts when the right person reaches it.

What you'll own

You own the marketing function and the number it produces: cost per booked call across all three brands.

• Channel allocation and budget. Decide where money and people go across paid, organic social, YouTube, podcast, live events, email, and referral. You'll have the authority to shut channels down, and we expect you to use it.
• Paid media. Own the paid engine across every brand. Set the budget, direct the agency, brief the creative, and decide when to scale and when to kill. You'll run paid personally for the first two quarters.
• Funnel architecture and offers. Own how a stranger becomes a booked call. Entry offer, opt-in mechanism, nurture path, and the booking flow.
• Attribution and measurement. Own whether the numbers can be trusted. Tracking architecture, source integrity, and the weekly reporting the company runs on.
• The team. Three direct reports: a social content lead, a video editor, and a distribution manager. You'll build from there as the numbers justify it.
• The stack. GoHighLevel is our CRM and source of truth, with Zapier handling automation across commissions, care plans, payment plans, and client onboarding. It needs an owner who understands it.

Your first 90 days

We'd rather be specific than vague about what success looks like.

• Day 30 — Paid media live on our largest brand, tracking verified, cost per booked call reported weekly
• Day 45 — Attribution fixed, so cost per booked call is calculable by channel
• Day 60 — One funnel live and receiving paid traffic
• Day 90 — A written channel allocation plan for the following quarter

This is a hands-on role for the first quarter. You'll be in the ad account, in GHL, and building alongside the team while you work out what the department needs. It resolves toward strategy and leadership as the team fills out. If you're looking for a role where you only direct, this isn't it.

What we're looking for

Required

• You have personally run paid social at meaningful monthly spend, with documented ROAS
• You have built and scaled a webinar, quiz, or VSL funnel for a high-ticket offer
• You are fluent in GoHighLevel, or an equivalent CRM you can show us, and comfortable in automation tools like Zapier
• You can build a tracking architecture, not just read a dashboard
• You have killed channels and offers, not only launched them
• You have managed a small team and are comfortable restructuring one

Strongly preferred

• Health, wellness, or coaching category
• Multi-brand or agency background
• Direct-response training
• Creator-led or personal-brand businesses

Probably not a fit if

• Your background is brand marketing without direct-response execution
• You have managed agencies without owning the result
• You need a full team producing before you can operate

How you'll be measured

We run on EOS. Every seat has a scorecard, and yours is built around cost per booked call, blended ad ROAS, revenue by channel, and attribution integrity. You'll know where you stand every week, and you won't be graded on metrics you can't move.

Compensation and benefits

• Real authority — budget and hiring decisions without per-campaign approval
• Free care at our clinic after 500 hours, including chiropractic and detox work, usable by you or your child
• Paid time off by years of service, and paid holidays
• Monthly contribution toward an individual health plan of your choosing
• Annual budget for conferences and courses
• Access to internal AI tooling and time to build your own

Our values

• Root cause over symptom management. We investigate origins rather than quiet symptoms.
• The client has never been crazy. Years of dismissed symptoms and normal labs don't mean nothing is wrong. It means the wrong questions were asked.
• Education is care. Everything we publish is built to genuinely help someone understand their body, not to funnel them into a sale.
• No dead ends. Whether someone is ready today or needs six months, we meet them where they are.
• Standards over speed. If it looks free, it converts like free. We invest in quality because quality is the message.

Pay: $100,000.00 - $130,000.00 per year

Benefits

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: Remote