Head of Product - Media OS, IQVIA Digital

Orlando, United States of America | Full time | Home-based | R1552632 About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA’s industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Head of Product – Media OS, IQVIA Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Head of Product – Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions. Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform. Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration. Establish strategic priorities and investment plans that support growth, innovation, and