Head of Growth

Head of Growth, WeScale

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About WeScale

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WeScale teaches print-on-demand sellers how to build real brands. Founder Chris Heckman has sold over $30 million of his own print-on-demand products, and the audience he's built around that is one of the largest in the space: two YouTube channels, a free community, an email list, and a paid membership with more than a thousand members.

Why this role exists

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The audience, the offer, and the infrastructure are all in place. Chris presents a live webinar every other Saturday that converts well above industry norms. Content ships. The community runs.

What WeScale doesn't have is someone whose entire job is turning that audience into paying members. Paid ads, email, funnels, and attribution have been Chris's to run in the gaps between everything else a founder does, and it shows. The engine is built. It needs an owner.

What you own

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Everything between someone seeing an ad and someone becoming a paying member. You report to Chris and work alongside the content and community team leads. They bring in the audience. You turn it into members, and you tell them which videos and posts produced buyers.

• Paid acquisition on Meta and Google, YouTube included. Retargeting first, then cold traffic into the quiz and the webinar. You have a standing daily budget in the four figures that needs no approval, and more when results justify it.
• Email, end to end. The list, every flow, the weekly newsletter, onboarding.
• Funnel conversion across the Blueprint quiz, BuildMyPOD, the sales pages, and the webinar pages.
• The webinar campaign. Chris presents. You run everything around him: calendar, emails, retargeting, replay, offer window.
• Reporting. Hyros, Klaviyo, and the Marketing Hub dashboard are yours. The team should always know what's working because you told them.
• Testing of creative, audiences,