The Dental Advisor
Head of Brand & Creative
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Job Description
ABOUT DENTAL ADVISOR
DENTAL ADVISOR helps dental professionals make informed decisions through independent product evaluations, research, and education. Our work connects scientific and clinical expertise with the innovations shaping dentistry. We are looking for a creative leader who can bring that work to life through powerful visuals, relevant stories, and a distinctive brand voice.
THE OPPORTUNITY
As Head of Brand & Creative, you will shape how DENTAL ADVISOR looks, sounds, and connects with its audience. You will lead our brand identity, messaging, organic social media, and video-first content strategy, creating work that resonates with dental professionals, manufacturers, and industry partners.
This is both a strategic and hands-on role. You should be equally comfortable developing a creative concept, writing a compelling script, directing a video, and producing polished content. You will also guide external creative partners when projects require additional expertise.
WHAT YOU’LL DO
- Own and elevate DENTAL ADVISOR’s brand positioning, voice, and creative vision across every touchpoint, from digital experiences and campaigns to publications and events.
- Build and execute a social-first content strategy and editorial calendar, tailoring stories for platforms such as Instagram, LinkedIn, Facebook, and YouTube.
- Conceptualize, storyboard, film, direct, and edit engaging video content, from dentist-led product demonstrations and expert interviews to event coverage and behind-the-scenes stories.
- Own brand copy and messaging, including website content, social captions, video scripts, campaign concepts, headlines, and event promotions.
- Translate research findings, dental technologies, and specialized topics into clear, interesting, and accurate content, in partnership with clinical and research experts.
- Partner with Growth on audience priorities and campaign goals, and with Operations on website content, timelines, and production workflows.
- Maintain cohesive creative standards; direct photography, design, motion graphics, and freelance production resources as needed.
- Track content quality and audience engagement, using insights to continually improve our storytelling and creative approach.
WHAT WE’RE LOOKING FOR
- 5+ years of experience in brand, creative direction, digital content, social storytelling, or a related field, with demonstrated ownership of creative projects.
- A strong portfolio showcasing your direct contributions to branding, compelling written content, social campaigns, and video production.
- Excellent copywriting, editing, and storytelling skills, with the ability to simplify technical or complex subjects.
- Hands-on video production and editing skills; familiarity with tools such as Adobe Creative Cloud, Premiere Pro, Final Cut Pro, CapCut, or equivalent platforms.
- Strong visual judgment, understanding of social content trends, and confidence directing people on camera.
- The ability to lead projects from idea to final delivery, balance multiple priorities, and collaborate across teams.
A PLUS, BUT NOT REQUIRED
Experience in dentistry, healthcare, scientific communications, technology, or B2B professional services; photography, design, or motion-graphics capabilities; and experience managing freelance creative partners.
WHY THIS ROLE MATTERS
You will have the opportunity to define the next chapter of DENTAL ADVISOR’s brand—making complex expertise approachable, elevating the voices of dental professionals, and creating original content that people genuinely want to watch, read, and share.
HOW TO APPLY
Submit your resume and a portfolio or links to relevant work. Please include examples of short-form video, brand or campaign messaging, and social content, and briefly identify your personal role in each project
Benefits
- 401(k) 3% Match
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Tuition reimbursement
- Vision insurance
Application Question(s)
* Please share a link to your portfolio, website or example of work you have done.
Experience
* branding/marketing: 5 years (Preferred)
Location
* United States (Preferred)
Work Location: Remote
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