Director, Strategic Alliances - HCM

Who we are

Asure Software helps small and mid-sized businesses grow by simplifying payroll, human resources, compliance, and workforce management. Through connected technology and expert services, Asure enables employers to manage payroll, HR administration, time and attendance, benefits, employee self-service, and related workforce needs. Our clients can choose the delivery model that works best for their business—from self-service technology to fully managed solutions and partner-enabled services.

*This is a remote position.*

How you will contribute

Asure is seeking a commercially driven Director of Strategic Alliances to build partnerships that generate qualified pipeline, recurring revenue, and long-term customer growth.

This leader will develop and scale relationships across the HCM ecosystem, including benefit brokers, banks, CPA and accounting firms, payroll providers, HR consultants, technology companies, referral partners, resellers, and marketplace channels serving small and mid-sized employers.

You will own the full partner lifecycle—from identifying and recruiting high-potential partners through activation, enablement, pipeline development, opportunity conversion, and ongoing growth. You will also develop commercially viable partnership models, establish clear rules of engagement, and create the operating discipline needed to turn strategic relationships into consistent revenue.

Success in this role requires more than building relationships. It requires translating those relationships into measurable partner productivity, qualified opportunities, closed revenue, and improved outcomes for Asure’s clients.

Major Duties and Responsibilities

• Develop and execute an HCM alliance strategy aligned with Asure’s small and mid-market growth priorities.
• Identify, recruit, negotiate, launch, and grow high-potential partners across priority channels, including brokers, banks, CPA firms, pa