Director of Social Media

Director of Social Media

Catalyst Healthcare Marketing

About the Role

Catalyst Healthcare Marketing is seeking an experienced, creative and strategic Director of Social Media to lead and grow our social media services for healthcare clients.

This is a hands-on leadership role for someone who can develop strategy, confidently advise clients, manage a team and personally create exceptional content. The ideal candidate combines strategic thinking with strong creative execution, professional video editing skills, analytical expertise and a sense of urgency.

Key Responsibilities

• Strategy & Client Leadership: Develop and execute social media strategies aligned with client goals. Present recommendations, creative concepts and performance insights directly to clients.
• Content Creation & Video Production: Create engaging graphics, scripts, Reels, TikToks and other social content. Professionally edit short- and long-form videos with speed and precision.
• Social Media Management: Oversee content calendars, publishing, platform optimization, community engagement and quality control across multiple client accounts.
• Team Leadership: Manage and mentor social media staff, freelancers and brand ambassadors while maintaining accountability for deliverables and quality.
• Analytics & Optimization: Monitor performance, prepare reports and translate insights into actionable strategies that drive audience growth, engagement and business results.
• Department Management: Oversee project scopes, budgets, timelines and staffing. Develop efficient processes and identify opportunities to expand social media services.
• Healthcare Content Oversight: Ensure content is accurate, appropriate and aligned with client brand standards, healthcare compliance considerations and approval requirements.

Qualifications

• 5+ years of professional social media experience, preferably in an agency environment.
• Proven experience developing social media strategies and managing multiple client accounts.
• Advanced video production and editing skills, with the ability to efficiently produce polished, professional content.
• Proficiency in professional creative software such as Adobe Premiere Pro, Photoshop, After Effects, Final Cut Pro or comparable platforms. Canva experience alone is not sufficient.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Experience managing creative teams, influencers or brand ambassadors.
• Strong analytical skills and the ability to turn performance data into strategic recommendations.
• Excellent writing, communication, organizational and client presentation skills.
• Ability to manage competing priorities, meet deadlines and thrive in a fast-paced agency environment.
• Healthcare or regulated-industry marketing experience strongly preferred.
• Experience developing creative for paid social campaigns is a plus.

Pay: $100,000.00 per year

Application Question(s)

* Are you a U.S. citizen?

Work Location: Remote