Director of Sales (Possibly remote)

Description: Position Purpose:

The Director of Sales is responsible for developing and executing the overall sales strategy of the leasing company to achieve portfolio growth, profitability, and market expansion objectives. This position provides leadership and direction to the sales team, drives new business development initiatives, strengthens client and referral partner relationships, and ensures alignment with the company's strategic goals, risk appetite, and credit standards.

The Director of Sales serves as a key member of the leadership team and works closely with credit, operations, finance, and marketing teams to deliver exceptional customer experience while generating sustainable growth.

Requirements: Description of Duties, Responsibilities and Expectations

Strategic Leadership

• Develop and implement short- and long-term sales strategies aligned with corporate objectives.
• Establish annual sales goals, production targets, and market expansion plans.
• Monitor industry trends, competitive activity, economic conditions, and customer needs to identify growth opportunities.
• Recommend and execute initiatives to increase market share and profitability.

Sales Management

• Lead, coach, and develop a high-performing sales team.
• Establish performance expectations, sales metrics, and accountability standards.
• Conduct regular pipeline reviews, forecasting sessions, and performance evaluations.
• Recruit, hire, train, and retain top sales talent.
• Foster a sales culture focused on collaboration, accountability, customer service, and results.

Business Development

• Develop and maintain relationships with customers, vendors, manufacturers, brokers, referral sources, and strategic partners.
• Identify and pursue new business opportunities within target industries and markets.
• Represent the company at industry events, conferences, and trade associations.

Portfolio Growth and Profitability

* Monitor sales performance against establi