Director of Marketing

Director of Brand Marketing

===============================

Reports to

Head of Marketing

Location

Charlottesville, VA

Role Type

Marketing Leadership

Travel

As required

Position Summary

--------------------

The Director of Marketing leads the execution and optimization of national marketing programs across the Premium Service Brands portfolio, with primary responsibility for three core National Advertising Fund (NAF) areas: National Brand Awareness & Campaigns, Marketing Assets & Brand Compliance, and Marketing Systems, Tools & Platforms.

Working closely with the Head of Marketing, this role translates national marketing strategy into coordinated campaigns, assets, programs, and operational improvements across brands. The Director also manages assigned vendor relationships, supports cross-functional execution, monitors performance, and helps ensure national marketing priorities are delivered consistently, efficiently, and measurably.

Key Responsibilities

------------------------

• National Brand Awareness & Campaigns: Lead execution of monthly and quarterly national marketing initiatives, including social media, promotional email, seasonal campaigns, direct mail, and other brand-wide programs. Participate in Brand Calls and provide regular updates on campaign performance, upcoming initiatives, and opportunities for optimization.
• Social Media & Brand Amplification: Oversee national social media planning and execution across appropriate corporate and brand channels. Amplify company news, PR/media placements, campaign activity, and other brand-building opportunities through social content.
• Marketing Assets & Brand Compliance: Lead development and maintenance of national marketing assets and collateral, including seasonal, geographic, promotional, and brand-specific creative. Ensure materials align with established brand standards and partner with cross-functional teams to resolve marketing-related compliance issues.
• Systems, Tools & Platforms: Identify opportunities to improve NAF-supported marketing systems, tools, platforms, and workflows. Partner with internal teams and vendors to implement improvements, establish appropriate tracking, and increase efficiency, scalability, adoption, and performance.
• Vendor & Partner Management: Manage assigned marketing vendor relationships, monitor performance against expectations, and address opportunities or concerns. Support the Head of Marketing in evaluating potential partners and coordinating vendor education and Fireside Chats.
• Marketing Training: Present assigned marketing curriculum during OXP and maintain training content as programs and resources evolve. Support development of the post-OXP 90-day marketing program and transition of new owners to the Field Marketing team for ongoing owner enablement.
• Strategic Initiatives & Team Execution: Support the Head of Marketing on key national initiatives, including Nesto, by coordinating assigned marketing resources, deliverables, timelines, and reporting. Help maintain accountability across team priorities and escalate risks, resource needs, or strategic decisions as appropriate.
• Performance & Optimization: Monitor program, campaign, platform, and vendor KPIs; identify trends and opportunities; and recommend improvements to marketing performance, processes, and execution.
• Cross-Functional Collaboration: Partner with Brand Leadership, Field Marketing, Operations, Creative, vendors, and other stakeholders to ensure national marketing initiatives are aligned and executed effectively. Support major events and other departmental priorities as needed.

Ideal Candidate

-------------------

• 7+ years of progressive marketing experience, preferably within a franchise, multi-brand, or multi-location organization
• Demonstrated experience leading integrated marketing campaigns and complex cross-functional initiatives
• Strong understanding of brand marketing, social media, email marketing, creative development, and marketing operations
• Experience managing vendors, agencies, marketing platforms, and multiple concurrent programs
• Strong project and program management skills with demonstrated ability to drive execution and accountability
• Analytical mindset with the ability to evaluate KPIs and translate performance into actionable recommendations
• Excellent communication, presentation, collaboration, and relationship-management skills
• Ability to balance strategic thinking with hands-on operational leadership
• Highly organized and comfortable managing multiple brands, stakeholders, priorities, and deadlines

What Success Looks Like

---------------------------

Success means national marketing programs are executed consistently and on time, NAF-supported campaigns and resources deliver measurable value, brand standards are maintained, marketing systems and vendors perform effectively, and national marketing priorities translate into scalable execution across the portfolio.