Director of Marketing (Legal Marketing Agency)

The Modern Firm is hiring a Director of Marketing to lead our Marketing Services team and own the results we deliver to our solo and small law firm clients through local SEO, reputation management, SEO, content, social media, and paid advertising.This is a seat for someone who has worked in legal marketing, is comfortable talking with lawyers, and wants to build a team, processes, and services that scale.

The Modern Firm

The Modern Firm, LLC is a branding, website design, and digital marketing agency for solo and small firm attorneys throughout the US. In business for 25 years, we have worked with 2,000+ law firms in nearly every state and have a dedicated and creative team of 20 remote employees and another 6+ regular contractors. We're headquartered in Ann Arbor, Michigan, but our team is spread across multiple states and three countries.

You can learn more about all of us (and our pets). We have a culture of accountability and self direction. Do your work, do it well, take care of yourself, look out for the team and our clients. Invest in us, and we will invest in you.

Our Core Values

We operate around five core values. They apply to our work with clients as well as the collaborative work we do as a team. If you don't align with these, please don't apply.

• Relationships First: We foster authentic, lasting connections and act in ways that build trust and goodwill.
• Do What We Say: We take ownership, follow through, and deliver on our commitments.
• Make it Happen: We are resourceful, dig in, get to the root of issues, anticipate challenges, and find practical solutions.
• Raise the Bar: We challenge the status quo, welcome change, keep learning, and actively improve how we think, work, and serve our clients.
• No B.S: We communicate clearly and honestly, set realistic expectations, educate others, and act with humility.

Our Clients

We work exclusively with solo and small law firms (under 10 attorneys) throughout the United States. We go to great lengths to screen new clients and ensure that their needs and expectations are an overall good fit for our services and approach. Most of our clients are successful and established, and are looking for a website to validate, enhance and further grow their practice. They are also typically overwhelmed with both being a lawyer and running a law firm. This is where we come in.

When we are at our best, we are essentially serving as their outsourced web and online marketing department, taking nearly everything related to their online presence off of their plate and on to ours. When we’re successful, we are helping our clients get more fulfillment out of running their practice and enabling them to help more people and do more of what they love.

Your Marketing Team

• Account Managers: Own the client relationships and the strategy for each assigned account.
• SEO Specialist: Leads organic search, local SEO, and technical optimization.
• Paid Advertising Specialist: Manages day-to-day paid campaigns (PPC, LSA, remarketing, social ads).
• Content Manager: Plans and oversees website and marketing content.
• Project Coordinator: Supports onboarding, project management, and scheduling.

You'll also work closely with our Website Foundations, Client Care, and Technology Development teams so clients experience one cohesive service.

The Role

As Director of Marketing, you're accountable for the strategy, quality, and client outcomes of every recurring marketing program we deliver. You'll coach and develop your team, step in on strategic accounts and at-risk renewals, and build the processes that keep our service consistent no matter who does the work. You'll also help shape what we offer, evaluating new services, tools, and tactics for solo and small firm attorneys.

What you'll do:

• Directly manage and develop the Marketing Services team, including: hiring, onboarding, coaching, performance reviews, and accountability for results.
• Own the end-to-end client experience for marketing services, from onboarding, through ongoing service, and nurturing long-term client services.
• Define and continuously improve The Modern Firm’s marketing service offerings (local SEO, paid ads, reputation/reviews, social, email) to stay competitive for solo attorneys and small law firms.
• Evaluate new service opportunities, tools, and vendors; recommend additions or retirement of offerings based on performance data and market demand; partnering with leadership on pricing, packaging, and positioning.
• Align Marketing Services with Website Foundations, Client Care, and Technology Development so clients experience one cohesive service, not disconnected teams.
• Serve as the senior point of content for marketing clients; stepping in on strategic accounts, at-risk renewals, or issues the team can't resolve on their own.
• Establish and maintain SOPs, workflows, and quality standards across SEO, ads, content, and reporting so service delivery is consistent regardless of who performs the work.Own the end-to-end client experience for marketing services, from onboarding through ongoing and renewal.

In a typical week, you'll likely:

• Run individual check-in meetings your team
• Review the performance and health of key client accounts
• Jump on a call with a client who needs a senior voice
• Review a campaign strategy or quarterly report before it goes to a client
• Improve an clients onboarding experience, document the process, and train your team
• Coach a team member through a tough client situation
• Review department revenue goals and develop an annual vision to achieve service growth and development
• Meet with the VP of Operations to review vendors, pricing, and new service offerings
• Sync with all department Directors to ensure client and team alignment across client touchpoints

Your Qualifications

We're looking for someone who can step in, assess what's working, and quickly raise the bar for our team and our clients.

Must have

• Experience at a legal marketing agency or in the marketing department of a law firm
• 3+ years directly managing a team, including hiring, coaching, and performance management.
• 5+ years of progressive marketing experience spanning SEO, paid media, and/or content or social media.
• Direct experience in legal marketing; ideally at another agency serving law firms or solo attorneys.
• Experience owning a book of recurring-revenue or retainer clients and being accountable for retention
• Strong working knowledge of SEO, paid search and social advertising, content marketing, and reputation management
• Process-oriented; comfortable building, documenting, and enforcing SOPs across a growing team.
• Ability to read performance data (rankings, traffic, conversions, ad spend/ROAS) and translate it into action and, separately, into plain language for non-marketer clients.
• Comfortable and confident talking with attorneys, and able to explain performance in plain language
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Pay, Benefits and Details

• $100,000 to $120,000 annual base salary, based on experience
• Profit-sharing bonus
• Medical / Dental / Vision insurance (we cover 70%)
• Flexible PTO
• 401K retirement plan with 3% match
• Monthly reimbursement for home office expenses
• 100% remote, but must have significant overlap with a 9am-5pm EST workday.
• Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Application Question(s)

• What is your experience working within an agency setting?
• Provide one example of how you have leveraged AI in the past year in your work.
• Share a story of a time you had to reset expectations with a client who was dissatisfied with their marketing results.
• What has been your biggest challenge in a leadership position?
• Describe what the next step in your career looks and feels like in your ideal world.

Work Location: Remote