Director of Marketing

Director of Marketing

Build the growth engine. Own the function. Accelerate your career.

LOCATION

Remote (Chicago Pref’d) REPORTS TO CEO

BASE SALARY

$130,000 to $150,000 TARGET BONUS 20%

The Opportunity

Guidant Power is looking for a high-potential B2B marketer ready to take the next major step in their career. This is a hands-on leadership opportunity to build and own the marketing function of a rapidly growing, private equity backed services company.

We are looking for a builder. You will own Guidant's lead generation engine, HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline one and two quarters ahead of sales requirements. You will report directly to the CEO and work closely with sales and operating leadership.

Why This Role Is Different

• You will own the marketing function, not one channel or a narrow piece of the funnel.
• You will work directly with the CEO and senior leadership on growth priorities, investment decisions, and performance.
• You will participate in Shore Capital's marketing cohort, sharing best practices and learning alongside marketers across a top 1% private equity firm’s portfolio.
• You will gain direct experience with organic growth, M&A integration, cross-sell programs, and the operating discipline of a rapidly scaling services platform.
• You will be judged on measurable business results, and success can lead to broader responsibility as Guidant grows.

What You Will Own

• Build the lead flow model required to support bookings goals, including how many leads and qualified opportunities Guidant needs and how far in advance they must be created.
• Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts.
• Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
• Oversee HubSpot implementation an