Director of Analytics

About Scale

For the past 12 years, Scale Media has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding.

Our team is made up of operators, marketers, and builders focused on products consumers actually trust. We're investing heavily in data and AI to sharpen how we develop products and scale brands.

We believe the best decisions come from data, curiosity, and continuous learning. We value high ownership, candid feedback, and thoughtful execution. As a fully remote company, we lead with clear communication, accountability, and trust, and we give people real room to grow and make an impact.

Scale Media has been recognized as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company.

If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.

The Role

We are hiring a Director of Analytics to lead and scale the data and analytics function across Scale Media. Reporting to Leila Tovbina, VP of Growth, this senior leadership role owns our end-to-end analytics strategy — spanning marketing measurement, financial forecasting, retention, and inventory analytics — and turns data into decisions across marketing, growth, finance, and operations.

This is a hands-on leadership role at a marketing-driven DTC business. You'll set the vision for how Scale measures and grows its brands: how we quantify marketing incrementality, forecast the business, model unit economics, and predict customer value. You'll lead our analytics organization, including direct management of our Manager, Data Analytics, and you'll define and oversee the data engineering roadmap that our analytics depend on. Above all, you'll be obsessed with data accuracy and consistency — the foundatio