Director, Market Access

Position Summary

The Director, Market Access will serve as a key builder of CND’s efforts to scale payer engagement and coverage influence before full policy maturity, positioning CND’s neurodiagnostic test menu to accelerate adoption and commercial growth. Reporting to the VP of Market Access, this role blends policy shaping, strategic engagement, and early access expansion, developing frameworks and executing on-the ground initiatives that support disciplined payer engagement while actively driving payer adoption in a controlled but proactive manner, informed by real-world reimbursement performance and payer behavior.

Job Responsibilities: What you’ll be doing…

• Lead proactive, hands-on engagement with Medicare, commercial payers, and integrated delivery networks (IDNs) to advance coverage discussions ahead of fully established policies.
• Identify and execute high-value payer and provider accounts for early adoption and pilot programs to influence future policy development.
• Translate clinical, economic, and real-world evidence into compelling narratives for payers and actively drive their adoption in coverage discussions.
• Build initial internal coverage frameworks, guardrails, and repeatable playbooks for payer interactions to support early engagement.
• Monitor coverage trends, payer feedback, and reimbursement performance to guide iterative improvements, refine messaging, inform strategy, and expand payer adoption.
• Partner with RCM to establish a regular cadence to review denial drivers, payment trends, and payer-specific issues, and translate findings into action address operational barriers and to improve reimbursement outcomes
• Collaborate with Medical Affairs and Clinical teams to address evidence gaps impacting reimbursement and coverage.
• Ensure early adoption efforts do not compromise long-term credibility with payers.
• Serve as the market access subject matter expert for commercial, field, and other teams guid