Director, Demand Generation

Director, Demand Generation & Lifecycle

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CircleCI — Remote (USA)

### The Opportunity

We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value.

Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.

What You'll Do

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### Demand Strategy & Leadership

• Own demand generation strategy across self-serve and sales-assisted funnels
• Lead and grow a high-performing demand gen team (internal and contractor)
• Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design

### Developer-Centric Campaigns

• Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives
• Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
• Own lifecycle programs that drive activation, retention, and expansion — connecting product usage signals to marketing plays across the full customer journey

### Analytics, Attribution & Optimization

• Own pipeline, revenue, and funnel reporting across all motions
• Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
• Partner with RevOps to ensure clean data, accurate attribution, and scalable systems

### Cross-Functional Collaboration

• Partner closely with SEO, Website, and Social teams to align on integrated programs and ensure demand gen motions are connected across the full digital footprint
• Work closely with Product, Sales, and Cu