Director, Creative Copywriting - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title

Director, Creative Copywriting – HOKA

Reports to

Sr. Director, Creative - Global HOKA

Location

US (Remote), West Coast preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Director, Creative - Copy is the functional and creative leader responsible for defining, evolving, and championing HOKA’s global brand voice, verbal identity, and narrative approach. This role translates brand and business strategy into distinctive campaign narratives, seasonal messaging, product storytelling, and scalable verbal systems across global consumer touchpoints. In close partnership with other Creative Directors, this leader helps shape integrated campaign ideas where narrative, visual expression, and brand experience work together as one cohesive creative vision.

Deeply connected to running culture and culture more broadly, they bring a modern, culturally relevant creative point of view that keeps HOKA’s storytelling fresh, distinctive, and connected to how people live and move today. As part of HOKA’s Global Brand Creative team, this role sets direction for the brand worldwide, creating work and messaging systems that guide global expression while enabling Regional teams to activate with consistency, relevance, and impact in their markets.

As a member of the Global Brand Creative leadership team, they influence senior cross-functional partners and are accountable for the quality, consistency, cultural relevance, and b