Creative Director, Copy

Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers at scale. We're poised for exponential growth, and we believe that creating moments of joy with customized thank-yous and fantastic gifts is foundational to realizing our full potential.

We are looking for a versatile and skilled Product Copywriter to help define and shape our brand voice across a variety of customer touchpoints. Reporting directly to the VP of Brand & UX, this role will focus on creating consumer-facing content within our product interface, email communications, and customer success resources. Beyond day-to-day writing, this role is highly strategic: you will help build the operational foundation that allows our creative output to scale.

Working alongside our sales team, you will be responsible for merchandising e-commerce brands by writing clear, persuasive descriptions to drive consumer sales. You will also adapt product copy on behalf of our partners when our product is white-labeled and embedded into their consumer apps. This position is ideal for someone who thrives in a dynamic, collaborative environment, loves bringing order to chaos, and has a passion for crafting content that truly enhances the customer experience.

### What You Will Do:

• Link Words to Business Value: Dive into data wrangling and creative performance insights, ensuring our messaging and campaigns are directly linked to measurable business outcomes.
• Craft the Interface: Write engaging, user-friendly copy within the product interface—including tooltips, notifications, and in-app guidance—ensuring a seamless customer experience.
• Drive Engagement: Develop compelling copy for email communica